DATABASE TARGET >> >> >> Welcome

After decades in the database targeting industry, David Lytle has formed DATABASE TARGETING to provide database hygiene and "best customer" targeting to non-profits and small businesses

Defining your best constituents and seeking more of them is not unlike hunting for gold ore in a mountain of rubble.

DATABASE TARGETING services will help you find those nuggets of gold in your house file...and generate ways to target MORE of them!

WELCOME TO DATABASE TARGETING

Make your list a STRATEGIC ASSET!

Are you tired of partial "fixes" to your database cleanliness? Do you need a quick and effective analysis of your database to help you KNOW where to go for the next acquisition?

Our primary focus is making your inhouse file a strategic asset, rather than a cost center! We do this by applying only the best database hygiene and list targeting procedures available.

See our SERVICES page, but broadly we want to be your PREFERRED SOLUTIONS PARTNER for your organization's challenges such as these:

	My database is full of people that no longer live at the address we have listed; how do I fix that?
	My telemarketing vendor tells me too many of my database records have bad phone numbers; they have tried appends, but it STILL is not working! How can I increase my contactable records?
	I have room in my budget to do some prospecting, but only to 10% of the possibles on my list...how do I maximize my chances to convert them in this next mail/telemarketing campaign?

Let DATABASE TARGETING be your advisor in list acquisition / retention / upgrades.

Other consultants give you marketing opinions or truths that worked elsewhere (which may not fit your circumstances). DATABASE TARGETING will advise you based on detailed analysis of your track record---your database! Through a measured use of database hygiene and appends, we will lead you to the best targets for your organization, on- and off-list!